Description

Master Marketing Management for Competitive & Management Examinations

Principles of Marketing Management is a comprehensive, exam-oriented guide designed for aspirants preparing for UPSC Senior Administrative Officer Gr II DRDO examination
Instead of studying marketing concepts from multiple sources, this book brings the essential concepts, frameworks, strategies and contemporary topics together in one structured resource.

What You Will Learn

✓ Fundamentals and evolution of marketing management
✓ Marketing environment and PESTLE analysis
✓ Consumer behaviour and buying decision process
✓ Segmentation, Targeting & Positioning (STP)
✓ Marketing strategy and planning
✓ Product and brand management
✓ Pricing strategies
✓ Distribution and channel management
✓ Promotion and Integrated Marketing Communication
✓ Digital Marketing
✓ Services Marketing and SERVQUAL
✓ Rural Marketing in India
✓ International Marketing
✓ Marketing Ethics, CSR & Sustainability
✓ Marketing Research & Analytics
✓ Customer Relationship Management
✓ Marketing Organisation, Implementation & Control

Important Marketing Frameworks Covered

STP • 4Ps/7Ps • Ansoff Matrix • Porter’s Generic Strategies • BCG Matrix • Product Life Cycle • AIDA • PESTLE • SERVQUAL • Consumer Decision Process • Value Chain • Diffusion of Innovation

Why This Book?

Concepts Made Clear — Precise explanations without unnecessary jargon.

Exam-Oriented — Focus on definitions, frameworks, high-yield points and application.

Indian Context — Relevant Indian corporate, public-sector and contemporary examples.

Fast Revision — Key points and one-liners help you revise important concepts quickly.

Application-Based Learning — Practice questions and caselets help you apply marketing concepts rather than simply memorising them.

Format: Digital PDF
Edition: First Edition, 2026